With thousands of lawyers and law firms competing all over the search engines like Google and Bing for valuable 1st page visibility , only a few of them are able to consistently generate leads from the searches that happen on day to day basis. If great results are expected from your law firm’s search engine marketing, you need the best keywords to be selected after analysis of competitor law firms and attorneys for your online marketing campaigns.
If your web site doesn’t grab the attention from the searches visitors make on google, than it will lead to huge loss in terms of business or leads that can be collected from the daily searches received on google , yahoo or Bing .
Keywords like Personal injury Attorney Divorce lawyer , Criminal attorney , Lawyer in Florida , Lawyer near me , Attorney in Texas are some examples of keywords to be picked up along with the right content on web pages. Your law firm website absolutely plays an important part in how your site ranks on Google or any other search engine. If your website have Google Analytics installed on it , Google will be monitoring the visits of your site visitors and based on same the content of website can be optimised for high ranks on search engines.