Google and other major search engines change algorithms regularly, that is the reason we witness new trends and techniques emerging to compete with the rival business groups . New practices clash with old ones and reputable SEO specialists must continuously update their strategies to stay on top of the game.
- Online Shopping – A major chunk of traffic actually come from search results. This shows that when people want to shop online and use websites such as eBay, Amazon, and Alibaba, they first use search engines to find the items they desire to buy. Even for platforms like shopify where a lot of Drop shipping entrepreneurs put their best effort to taste the shopify bubble success , SEO is an important factor to be taken care of.
- Organic vs. paid ads – 80% of users focus mainly on organic ads and ignore paid ads completely! This shows that organic SEO is much more important than simply paying for top rankings on search engines.